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"Samantha Ettus brought down the house. We were so thrilled with her content and delivery. She captivated our attendees with substance and energy!" — Jess Rivkin Black
Program Director, Pennsylvania Conference for Women

About Samantha


Samantha Ettus is obsessed with helping women to reach their potential. As the leading work/lifestylist, Sam specializes in coaching the busiest women on the planet.

Sam is a bestselling author of four Random House books, a writer for Forbes, and host of the nationally syndicated radio show, Working Moms Lifestyle. As Sam guides women through the maze of their personal and professional challenges, she often pulls in the nation’s leading experts, 500 of whom were contributors to her Experts’ Guide book series and her leading internet talk show, Obsessed TV.

Since earning her undergraduate and MBA degrees from Harvard, Sam has worked with thousands of celebrities, top CEOs and professional athletes who aim to perform at the highest levels in both their professional and personal lives.

Sam launched the first-ever personal branding agency in 2001 and, after working with hundreds of CEOs and experts, she turned her focus exclusively to women. Sam realized that by making significant but simple work/lifestyle changes, women could maximize their career potential.

Sam makes regular television appearances on national TV including Access Hollywood, The Today Show and Fox News, among others. She is a sought after women’s speaker at colleges, conferences and corporations throughout the country. Sam has a powerful social media following through which she reaches more than 60,000 people daily.

Sam aims to practice what she preaches in her daily life as a wife and mother of three.