| In her weekly syndicated column, 'Celebrity Assets', Samantha looks at how celebrities and experts manage - or mismanage - their personal and public lives. Covering topics ranging from Jennifer Aniston and Brad Pitt's public breakup to the creation of Emeril Lagasse's empire, Samantha gives us a new perspective on celebrity brands. Her objective tone and quick wit make this column a must-read for celebrity fans and celebrities alike.
Click on the links below to browse the Celebrity Assets archives.
Stopwatch Celebrities: Who's Making News Now - 4-26-06
Single Desperate Housewives - 4-19-06
Brand By Association: Nepotism vs. Marriage - 4-12-06
Feud for Thought - 3-30-06
Perfectly Portman - 3-23-06
Filling Couric's Couture Shoes - 3-15-06
A Shift for Oscar - 3-8-06
Searching for the Next Suze Orman - 3-1-06
The Cost of Breakup - 2-23-06
Red Carpet Couples - 2-15-06
What Will Become of James Frey? - 2-08-06
Judging American Idol - 2-2-06
Dating Gurus - 1-26-06
Golden Globe Underdogs - 1-18-06
Ten Year End Winners - 12-29-05
Celebrity Gift List - 12-22-05
Breakups Hollywood Style - 12-14-05
Late Night Battle Heats Up - 12-07-05
The next anchors - 11-11-05
Fear -11-02-05
Beauty Doctors - 10-26-05
Beyond Hollywood - 10-19-05
Celebrity Baby Brands - 10-12-05
Three celebrities face the future in vastly different ways - 10-05-05
Martha Plays Trump's Apprentice - 09-28-05
Emmy Surprises - 09-21-05
The Magic of Martha - 09-14-05
Hurricane Helpers: Celebrities Ahead of their Pack - 09-07-05
Hollywood Weddings and Babies - 08-31-05
Party Girls - 08-24-05
Battle for Brand Relevance - 08-17-05
Simpson Dukes it out - 08-11-05
Jennifer Flying; Teri-fying - 08-04-05
Hollywood Habitat - 07-28-05
Depp is Above the Law - 07-21-05
Richie's Rise - 07-14-05
A+ Brands - 07-07-05
How Low Can a Brand Go? - 06-30-05
Who Will Save Katie Holmes? - 06-22-05
Can Michael Jackson's Brand Thrill Again - 06-15-05
Summer madness - 06-09-05
A Lack of Cruise Control - 06-02-05
'The Contender' stumbled in its finale - 05-26-05
The Gap's changing faces - 05-19-05
A quickie wedding with big impact -05-12-05
Beauty and the brand - 05-05-05
Three TV casts that climbed to the top - 04-28-05
The two pieces of Reese Witherspoon -04-21-05
Britney bites back - 04-14-05
Barrymore at the top of her game as 'Fever Pitch' opens - 04-07-05
Stallone keeps returning to his winning 'Rocky' image - 03-31-05
How stars balance the fine lines between fame, privacy - 03-24-05
A look at the Donald- 03-17-05
A Rather sad ending - 03-10-05
Martha, here's what to do next??and what not to do - 03-03-05
What Paris Hilton can teach us - 02-24-05
Hollywood's marriage management - 02-17-05
Lesson today's TV hosts could learn from Johnny Carson - 01-27-05
Rivers' duo pulls the red carpet out from under Jones - 01-20-05
Brad and Jen's classy breakup a model for others - 01-13-05
Three cheers for Sandra Bullock - 01-06-05
The best people brands of 2004 -12-30-04
Three reason 'The Apprentice' is beginning to stumble - 12-23-04
Three stars find a place in the daytime talk-show world - 12-16-04
How some 'Idols' are managing their brands -12-09-04
Handling the 'stalkerazzi' - 12-02-04
How some blushing brides managed their wedding plans -11-18-04
For three Hollywood stars, the future is in gains, losses -11-11-04
Teen queens handle potential disasters differently - 11-04-04
A look at celebrities who have hit the political trail - 10-28-04
Stewart's letter to fans from jail is a brilliant move - 10-21-04
Hats off to Oprah -10-14-04
A look at Hollywood's version of family dynasties - 10-07-04
How Leno, O'Brien and Letterman are managing their brands - 09-30-04
How a trio of celebrities are taking on the literary world - 09-23-04
How entourages of J. Lo, Campbell, Eminem affect personal brands - 09-16-04
How male celebrities are crashing the fashion party - 09-09-04
Teen stars must act their age to preserve their image - 09-02-04
How some Olympic stars are managing their brands -08-26-04
Supermodels with staying power - 08-19-04
How Couric, Jackson, Hanks manage their brands - 08-12-04
How some famous siblings are handling it all - 08-05-04
How Kirstie, Cameron, Beyonce tackle tabloid tales - 07-29-04
Martha's missteps and smart moves - 07-22-04
Friends through thick and thin, Hollywood style - 07-15-04
Jones and Armstrong could learn a lesson from Rose - 07-08-04
Three celebrities and the All-American image - 07-01-04
Three athletes whose brands are bigger than they are - 06-24-04
Is sexiness a brand? How three stars handle their image - 06-17-04
Personal lives can make or break a star's brand name - 06-10-04
Can 'reality' sensations turn into stars? - 06-03-04
Some advice for the Olsen twins - 05-13-04
Celebrities who make themselves into a 'people brand' - 05-06-04 |
