Meet Sam

Samantha Ettus is the Founder and CEO of Park Place Payments, a Sales-Force-as-a-Service fintech. Sam has devoted her career to supporting women in the pursuit of financial independence. Hundreds of thousands of women from C-level leaders to administrative assistants have benefitted from her unique guidance. Sam was named one of 2021’s 100 Women of Impact by Entrepreneur Magazine.

Sam is a best-selling author of five books, a renowned speaker, and co-host of iHeart’s leading women in business podcast What’s Her Story With Sam & Amy. Her most recent book is The Pie Life: A Guilt-Free Recipe for Success and Satisfaction featuring Sam’s positive and comprehensive take on living a thriving professional and personal life at the same time. Sam spent eight years as a Contributor to Forbes and now writes a popular weekly work/life newsletter. Sam hosted 75 episodes of the leading Internet talk show Obsessed TV, which she created and produced with Gary Vaynerchuk.

She makes regular appearances on shows including the TODAY Show, Access Hollywood, NBC News, Dr. Phil, The Doctors, and Good Morning America. She has been featured and quoted in The Wall Street JournalThe New York TimesUSA TodayInc., Entrepreneur, and Fast Company. She has spoken on hundreds of stages across America from TEDx to Fortune 500 companies.

Sam co-founded the Los Angeles Women’s Collective, aimed at supporting women to run for office and win. She currently serves on the advisory board of the Forbes School of Business and Technology, Sparks and Honey, and Inspiro Tequila. She is a member of The International Academy of Digital Arts and Sciences. Sam lives in Los Angeles with her husband and three children.

Samantha Ettus


After working with thousands of the busiest professionals on the planet, Sam saw a common theme. The happiest ones were the most fulfilled. Happiness is not the goal, fulfillment is. With fulfillment comes happiness and greater productivity and better relationships.

What makes a fulfilling life? It is one that plays in six or seven slices rather than one or two, some combination of career, health, relationship, children, community, friends and hobbies. When we overfocus on one slice at the expense of the others, we hurt that one slice rather than hone it. What makes it easier to play in multiple slices? It is letting go of the guilt that drags us down and letting go of perfection. When you embrace the idea that the most fulfilling lives are going to be messy, it is easier to manage the bumps. Think of your favorite pie. It probably isn’t the perfect one, it is more likely the gooey messy one that is most delicious.

Life is like pie. Dig in!