Meet Sam

Best-selling Author and Jewish Activist 

In the wake of October 7th, Samantha Ettus found herself in the unexpected position of becoming a Jewish activist. While previously recognized for her insights on the future of work as a speaker, author and TV contributor, she refocused all of her endeavors to combat antisemitism and mobilize the Jewish community. As Sam explains it, she went from covering work and life issues to covering life and death issues after the start of the Hamas/Israel war.

In an effort to bring more attention to rising antisemitism, she launched the New Voices campaign, enlisting a combination of non-Jewish and Jewish celebrities and influencers from Cindy Crawford to Kevin Nealon to speak out through a rapidly growing Instagram account that has now reached millions of people worldwide. The campaign was launched on CNN. Sam is also a producer of the upcoming documentary, Primal Fear: Jews Under Siege which is being filmed now.

Sam is a best-selling author of five books, a renowned speaker, and was co-host of iHeart’s leading women in business podcast. Sam spent eight years as a Contributor to Forbes, was a syndicated columnist for Scripps Howard News Service. Sam hosted 75 episodes of the leading Internet talk show Obsessed TV, which she created and produced with Gary Vaynerchuk.

A renowned speaker, Sam has spoken on hundreds of stages across America from TEDx to Fortune 500 companies and Jewish Federations. She has appeared on countless TV shows including the TODAY Show, Access Hollywood, NBC News, Dr. Phil, The Doctors, Cavuto Live and Good Morning America. She has been featured and quoted in The Wall Street Journal, The New York Times, USA Today, and Fortune.

Sam earned both her undergraduate and MBA degrees from Harvard. She is passionate about women in politics and co-founded the Los Angeles Women’s Collective, aimed at supporting women to run for office and win. She currently serves on the advisory board of the Forbes School of Business and Technology and Sparks and Honey. Sam is a proud mom of three teenagers.